Shoppe Talk ~ Building Your Brand ~ Part Three

Shoppe Talk ~ Building Your Brand ~ Part Three
by Rebecca Shostak

Welcome to part three of Building Your Brand!

Let’s assume, for a moment, that you have decided to use the “Eden” branding pack from The Shoppe as the new facade of your business. You would first outfit each template with your business name, tagline, website, contact information, etc. You would update your blog to have the “Eden” repeating background image of your choice, use the included thank you notes on your current clients, hand out the trifolds / accordion folds / promo cards to your prospective clients and perhaps mail them to members of your community, and use the logo/fonts on your website. You might also add the orange floral elements to your website, use the blue and tan color scheme, and pick a few photos for the front of your site that would also be visible on your branding materials. Using consistent design on your advertising will eventually establish your brand visually in people’s minds. With a little luck, now, when they think of photography, they will remember the orange flower elements, your name, your photos. Once you have established your brand in your community, you can start branching out to more subtle marketing techniques!

Going back to the techniques we see used in the Snickers and Nike ads, you may eventually be able to develop your brand so strongly that you would only need, say, the orange floral element to be visible on your materials to have people know which business is being represented. Although your brand probably won’t be as universally recognizable as the Nike swoosh, people in your community may associate just the orange flowers with your photography business after seeing them appear with your logo on websites, print advertisements, and mailings. You may choose to have a storefront, in which case just the orange flowers on their own would make a powerful statement:

storefront

They may see your car parked at a wedding venue, making the connection between the orange flowers and your mailing piece from a few months ago, and remember to call you up for a holiday portrait session:

car

Just remember, it all starts with consistency! You can take a brand from something no one has ever heard of to completely recognizable with just a simple graphic element. A lot of that beginning work has already been done for you in The Shoppe, so if you take a series of designs, customize them, and run with it, you can become a branding force in your community!

corpus christi roofing - I was wondering if you ever thought of changing the page layout of your website? Its very well written; I love what youve got to say. But maybe you could a little more in the way of content so people could connect with it better. Youve got an awful lot of text for only having 1 or 2 pictures. Maybe you could space it out better?

Los Angeles Bail Bonds - Hi there! Quick question that’s completely off topic. Do you know how to make your site mobile friendly? My website looks weird when browsing from my iphone4. I’m trying to find a template or plugin that might be able to resolve this issue. If you have any suggestions, please share. Appreciate it!

xxx - Nice post. I was checking constantly this blog and I’m inspired! Extremely useful information specifically the last phase :) I care for such information a lot. I was seeking this particular information for a very lengthy time. Thanks and good luck.

faster stronger - Hello, i think that i saw you visited my blog thus i came to “return the favor”.I am trying to find things to improve my web site!I suppose its ok to use some of your ideas!!

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