Welcome to this week’s Shoppe Talk! This week Rebecca discusses how to take our templates and make them your own. How to use our designs with endless possibilities! We hope you enjoy this tutorial!
Making Our Templates Your Own ~ Part One
One of the greatest things about designs in The Shoppe has to be the versatility of the templates. We leave many layers unflattened, allowing our clients to adjust the template designs to taste. Even though it might seem as though the designs are set in stone and you can’t do much to change them, we encourage you to play with colors and positioning to get the perfect look and feel for your business. In this tutorial I am going to share with you some easy ways to take a pre-made branding pack that might not be entirely what you are looking for and turn it into something totally custom for your business very quickly!
Let’s start with the Blooms in Blue branding pack. This is a very simple set of designs which can be manipulated to look a variety of different ways. Starting off with something clean like Blooms in Blue can be a lot easier to modify than a design more complex such as our popular Iris Butter branding pack, although you can do a lot with that too.
For demonstration purposes, I am going to use the back of the 4” x 8” promo card template. When you open it up in Photoshop you will see several folders containing layers. I want to begin by changing the background color, so I will first expand the “Background” layer folder by clicking the grey arrow to the right of the folder name, as you can see here:
Select the “Background Color” layer with your cursor and we’re ready to begin! Say your business’s primary color is red. Let’s first start by simply changing the color of the background from a blue to a red. We can do this easily without making permanent changes to the existing layer by clicking on the Layer Adjustment icon as seen here, and selecting hue/saturation from the list:
You will then see the adjustment layer pop up above your original layer, and it will look like this:
When you double click on the Hue/Saturation adjustment layer in the palette, you should see a pop up menu that allows you to adjust hue, saturation, and lightness. Adjusting the “hue” will change the tone of the color, such as blue to red to green, “saturation” affects how strong or bold the color is, and “lightness” affects how light or dark the color is. I encourage you to play with these settings until you get the perfect color match for your business. I usually have to play with all 3 settings to get the color I am looking for! Here is what I did to get an eye-catching rusty red-orange as my new background color:
An important note to keep in mind is that if you do not assign your adjustment layer to the specific layer you are wanting to change, every layer underneath the adjustment layer will be affected, which can cause problems. You can easily prevent this issue by selecting the adjustment layer and Alt + Shift clicking on it, which will automatically assign it to only the layer directly below it. This is what it looks like when your adjustment layer is only assigned to the layer below it:
Repeat these steps for the grey strip and floral elements to get something entirely different than the colors we initially chose and completely customized to your tastes! Here is something I have come up with by playing with hue/saturation adjustment layers assigned to different elements in the design:
Keep playing with those colors and have fun! You can create any kind of a look and feel with our base templates as a starting point!
Stay tuned for more tips on Wednesday and be sure to subscribe above if you want to be notified of new Shoppe Talk posts!